Professional Skills
Matt brings a wealth of experience across all levels of the digital industry. As digital marketing has evolved, he has continuously adapted his skill set to include cross-platform strategies, driving exceptional customer service, return on investment, and retention for his clients.
In his recent roles, Matt managed monthly budgets exceeding $10 million, strategically distributing them across multiple digital platforms. His ability to assess each client’s unique needs and craft innovative solutions has resulted in significant online engagement through an Omni-Channel approach. Matt is a Certified Google & Microsoft Ads expert, excelling at creating compelling ad copy, optimizing campaigns for maximum ROI, and analyzing performance metrics to refine strategies.
Awards & Experience
Cross-Platform Strategy
Created innovative strategies for clients across multiple digital platforms, boosting engagement and ROI.
Strategic Budget Management
Oversaw $10+ million in monthly budgets, optimizing spend for the highest returns across channels.
Omni-Channel Campaigns
Developed comprehensive Omni-Channel marketing approaches that elevated client online presence.
Certified Expertise
Achieved certifications in Google Ads, Microsoft Ads, Programmatic Advertising, and Meta Search, further strengthening campaign effectiveness.
Career Guidelines
Matt’s approach is centered on delivering measurable, data-driven results through innovative and strategic digital marketing. His mission is to foster sustainable growth for each accounting firm client, while continuously staying ahead of evolving digital trends. Below are the key principles that guide his work: